Designed and produced a wide range of graphics and photography for social media and recruiting campaigns, increasing engagement with prospective athletes and fans. Captured high-quality game and behind-the-scenes imagery, collaborating with communications and video teams to maintain cohesive storytelling across all digital channels. Applied Adobe Creative Cloud tools to ensure brand consistency and visually compelling content.

Leads social media strategy and campaign development to increase brand awareness and audience engagement. Creates, edits, and schedules visual content across multiple platforms, using social media analytics tools such as Meta Business Suite, Instagram Insights, and Google Analytics to inform and refine content performance. Designs graphics and multimedia assets aligned with brand identity to strengthen digital presence and marketing effectiveness.

Captured dynamic action shots and candid moments across all Division I Olympic Sports, contributing to the department’s digital storytelling efforts and social media platforms with a combined following of over 380K. Edited and optimized images for web and social media, maintaining visual consistency with UVA Athletics’ branding. Worked in fast-paced, high-pressure environments, delivering professional-quality content under tight deadlines.

Develops and produces social media content including photography, graphic design, and videography to elevate the team’s online and social media presence. Captures game highlights, team culture, and behind-the-scenes moments, crafting visually engaging stories that resonate with players, fans, and the local community. Designs branded graphics to enhance marketing campaigns and highlight events, games, and player achievements.

Produces a variety of visual content for social media, web, and editorial projects. This includes live sports photography, video coverage, and graphic design for promotional campaigns. Collaborates with marketing leads and editorial teams to develop visually compelling content that aligns with client branding and engages diverse audiences. Responsible for managing content workflows, post-processing, and optimizing media for multiple platforms.

Undertakes freelance projects across lifestyle, events, travel, and landscapes. Captures professional-grade photographs for engagements, graduations, personal projects, and editorial assignments. Designs visual storytelling content with attention to composition, lighting, and aesthetics, ensuring each project meets creative goals and client expectations. Demonstrates versatility across mediums, from digital imagery to print-ready graphics.